Bill O’Reilly: Voice of fear and ignorance- Clarence Fanto
Berkshire Eagle: Utilizing propaganda tools familiar to students of World War II, the researchers identified O’Reilly’s major patterns, all part of his effort to inject fear into the body politic. These include name-calling, “glittering generalities,” card-stacking, the bandwagon effect (catering to the widespread desire to follow the crowd), and a pseudo-populist “plain folks” appeal to listeners in an effort to convince them that his ideas are “of the people.” We knew O’Reilly slightly during our CBS News days in the early 1980s, when he was a promising investigative reporter and news correspondent who left the network in a huff when colleague Bob Schieffer used some film footage shot by network crews originally assigned to O’Reilly. Bloated egomania already was becoming evident.