Coca-Cola vs Coca Sek & the Nasa tribe in Colombia
That suddenly changed in February, when Uribe’s administration started banning the sale of coca products outside the reservations where Indians have a constitutional right to grow the hearty plant. Though it’s still possible to find coca products at boutique markets and health food stores, inspectors have begun to forcibly remove them from supermarket shelves.
What prompted the switch?
For one, the success of Coca Sek, an energy drink made by the Nasa Indian tribe.
The carbonated drink made with coca, which looks like apple cider and tastes vaguely like ginger ale, was becoming a trendy alternative to Coca-Cola among Colombia’s urban youth.
[...] matter that the US giant itself uses coca in the flavouring for its own fizzy drink (alegidly): the Nasa Indian tribe, who make Coca Sek, are still being told that their brew infringes the 1961 treaty banning the [...]
Robs Place » The Colombian soda war
9 Jun 07 at 6:14 am
[...] matter that the US giant itself uses coca in the flavouring for its own fizzy drink (alegidly): the Nasa Indian tribe, who make Coca Sek, are still being told that their brew infringes the 1961 treaty banning the [...]
andreas04: close to attraction
19 Jun 07 at 6:29 am